Hennessy Becomes the NBA's Official Global Spirits Partner

Hennessy and the National Basketball Association (NBA) have announced a historic global partnership, making Hennessy the "Official Spirit of the NBA." This collaboration brings together two global icons with shared values of integrity, teamwork, respect, and innovation.

Julie Nollet, Hennessy's global CMO, expressed that "the NBA is more than basketball, and Hennessy is more than cognac," highlighting the shared goal of uniting people worldwide through entertainment.

Throughout the year, Hennessy will celebrate the tradition of the game and the mindset of basketball fans through various consumer activations and localized content. NBA Senior Vice President Dan Rossomondo affirmed the excitement of "celebrating the game alongside this iconic brand."

At LIQUID GOLD, we applaud this unprecedented union and invite you to explore our Hennessy collection, inspired by the spirit of the game. Raise a glass to excellence with Hennessy and the NBA.